Our job is to keep you fully occupied — so your yard makes the money it was built to make.
The average UK container yard is losing
£28,800 a year
Empty units at the industry-average 75% occupancy — on a typical 80-unit yard — while the land, security and finance costs carry on regardless.
Occupancy: SSA UK / Cushman & Wakefield Annual Industry Report 2025Storage demand is out there — but it's needs-based. Nobody wants a container until the day they suddenly do. So yards sit part-empty waiting for the phone to ring, and too many of the customers who do call are short-stay domestic movers who leave within weeks and haggle on price.
We identify every business in your catchment likely to need storage — builders, installers, online sellers, event companies — and contact them politely, personally, once a month.
Not a hard sell. A steady, low-key presence — so the day their lock-up floods or the garage overflows with stock, you're the first call, not a Google search that lands on your competitor.
Business customers stay years, not weeks. More of them means higher occupancy, lower churn — and eventually a queue: people waiting for a unit at your yard, instead of units waiting for people.
No yard runs at 100% — customers leave, and re-letting takes time. That's exactly why churn and re-let speed matter as much as demand. Put your real figures in and see what the gap is costing you.
Industry average is 75% (SSA UK 2025)
Your realistic ceiling is below 100% — churn always leaves some units cycling. The question is how far below, and how much of the rest you've filled.
Based on your figures: fewer move-outs (business customers stay 24+ months vs weeks for domestic — SSA UK 2025) and faster re-lets when enquiries arrive every week instead of when the sign gets noticed. One long-stay customer at your rent is worth £2,880 over a typical 24-month stay.
Anyone can send traffic. The result we're after is different: the cream of your local market — tradespeople, installers, online sellers, established firms — signed up, settled in, and still paying two years later.
That changes the shape of your business: higher occupancy, because demand keeps arriving. Lower churn, because business customers don't move out after six weeks. Steadier revenue, because the units stay filled by people who treat storage as part of how they operate, not a one-off emergency.
And when the yard is full? The system keeps running — building the queue of businesses waiting for the next unit that comes free.
Set up once, then it runs every month. Here's the mechanism — no mystery, no jargon.
Most storage customers come from within a 15–20 minute drive. We build a verified database of every relevant business inside yours — who they are, what trade they're in, who runs them. For a typical site that's 2,000–3,500 businesses, from sole-trader electricians to growing e-commerce firms, plus your competitors and how you sit against them.
Each business receives a short, personal email in your facility's name, written for their trade — a builder gets a different message from an eBay seller. Once a month, politely, often with a simple offer. Over a 3-month campaign that's roughly 9,000–10,000 personalised contacts — every relevant business in your area, three times, without you lifting a finger.
Every new company that registers in your catchment is contacted inside its first 30 days — before they've solved their space problem and before your competitors know they exist. Alongside that, we open relationships with the estate agents, removal firms and solicitors whose clients need storage every single week.
Everything points at your phone and your website. Interested businesses call you or enquire directly; awareness compounds month after month, so enquiries keep arriving even when you're full — which is how a genuine waitlist gets built. We'll also cast an eye over how enquiries reach you, because every enquiry is only worth what you convert.
Domestic movers are price-sensitive and gone in weeks. Business customers treat storage as infrastructure — and they're the ones we put your name in front of.
Most business storage users stay more than 24 months — while typical domestic customers stay a matter of weeks. Every domestic unit converted to a business customer is occupancy that stays occupied.
SSA UK Annual Industry Report| Trades & installers | Tools, materials and van overflow — builders, electricians, plumbers, kitchen and bathroom fitters, landscapers |
| Online sellers | Stock for Amazon, eBay and independent retail — growing out of the garage |
| Event & leisure companies | Kit and equipment between jobs, seasonal stock |
| Property & facilities | Developers, landlords and FM companies staging materials between projects |
| New businesses | Companies registered in your area this month — space needs, no premises yet |
| Estate & letting agents | Every completion and tenancy change creates a storage need |
| Removal companies | Storage between moves — a customer they can't serve themselves |
| Probate & conveyancing solicitors | House contents that need somewhere to go, often for months |
| House clearance & property managers | Regular, repeat referrers once the relationship exists |
Every month you see exactly who we contacted and what came back. The enquiries land on your phone and your website — and the proof is your occupancy figure, which only you can see and no agency should pretend to measure for you.
Every programme runs as a 3-month campaign. At the end of it we sit down together and compare your occupancy, then vs now. If it's working — and storage demand never stops — it rolls on monthly. If it isn't, you walk away.
We review your occupancy, unit values, churn, catchment and competition, then tell you exactly what a fuller yard is worth to you each year and where the customers will come from. Yours to keep, whatever you decide. No cost, no obligation.
Call or email — we'll work through your occupancy, churn and catchment together, and give you the number in pounds. If it doesn't stack up for your site, we'll tell you that too.
One tap — it rings or opens an email straight to us. Direct line, no gatekeepers.