Targeted outreach to relevant local businesses. Google Ads on your catchment. Your Maps listing rebuilt. Everything a yard needs to fill up — done for you.
An 80-unit yard at 75% occupancy, charging £120 a unit, has
£28,800 a year
of vacant-unit rental value sitting empty — while the land, security and finance costs carry on regardless. 75% is the UK industry average occupancy. What is your number?
Average occupancy: SSA UK / Cushman & Wakefield Annual Industry Report 2025 · Illustrative example£495/month AFTER THE FREE SETUP MONTH · AD SPEND PAID DIRECTLY BY YOU · FOUNDER-RUN
Storage customers come from three places: businesses that will need space soon, people searching Google right now, and people checking you out on Maps. Most yards cover one of the three, badly. We run all three. That's the whole point.
Relevant businesses around your yard — builders, installers, online sellers, new companies the week they register — identified, segmented and contacted through controlled, trade-specific campaigns in your name, with frequency limits and opt-outs honoured. Business users can be especially valuable: many treat storage as operational infrastructure, stay longer and take multiple units. Nobody else does this for storage.
We build, run and tune a campaign that puts your site in front of relevant local searchers — "storage near me" and every search like it, targeted tight to your catchment. You fund the ad spend directly with Google on your own account — we never touch it or mark it up.
Your Google Business Profile set up or fully rebuilt — categories, photos, hours, posts, review generation — so everyone the emails and ads send your way sees a yard worth choosing. The full rebuild is included in your free month; after that we keep reporting on it and recommending monthly actions.
Before you spend a penny, we'll build you a report on your actual catchment — pulled from live data, specific to your yard:
Three details (phone optional). No obligation, no chasing — the report is yours to keep either way.
We'll have your catchment report with you within 2 working days. Keep an eye on your inbox — and your phone, in case we need to check a detail.
Storage demand is needs-based — nobody wants a container until the day they suddenly do. So yards sit part-empty waiting for the phone to ring, and too many callers are short-stay domestic movers who leave within weeks and haggle on price.
ILLUSTRATION OF THE MECHANISM — NOT A PROJECTED OR GUARANTEED RESULT
The businesses who'll need space soon hear from you every month — politely, personally — so you're the first call when the lock-up floods or the garage overflows with stock.
The people searching right now see your site put in front of them on Google, targeted tight to your catchment. Everyone who checks you out lands on a Maps listing built to win the enquiry.
No yard runs at 100% — customers leave, and re-letting takes time. The useful question is how much of your vacancy is normal churn, and how much is unfilled capacity that demand could address. Put your real figures in.
Count lettable units, not containers — a split 20ft container is two units
Count rentable units, not containers — a split 20ft box is two or three units. Mixed sizes? Use your average rent below.
UK industry average is ~75% (SSA UK) — context, not a target
No yard runs at 100% — some vacancy is just customers cycling through. This splits your vacancy into the part explained by normal churn and the part that's genuinely up for grabs.
These figures are your own inputs, priced — not a promise. How much of the addressable gap is realistically recoverable depends on local demand, competition and how enquiries are handled — which is exactly what your free Occupancy Report weighs up. A customer paying £120/month is worth £2,880 in gross rent over 24 months, before costs.
The first month is free because that's when we build everything — and we'd rather prove it than pitch it.
We map every relevant business in your catchment — typically 3 miles, though your report confirms whether 3, 5 or a drive-time radius fits your site — build your Google Ads campaign on the same area, and set up or rebuild your Google Business Profile — photos, categories, hours, review flow. You pay nothing for month one. Walk away during it and you pay nothing at all — and keep the listing work.
Each relevant business in your catchment receives a short, personal email in your facility's name, written for their trade — a builder gets a different message from an eBay seller. Once a month, politely. New companies registering in your area are contacted inside their first 30 days, before your competitors know they exist.
Your ads run tight on the 3-mile radius, catching "storage near me" and every relevant local search. You fund the ad spend directly with Google on your own account — we recommend at least £300/month — and we tune the campaign continuously so the clicks are local and the calls are real.
One report in plain English: who we contacted, what came back, what the ads produced, what your listing did. Enquiries land on your phone and your website — and at the end of the 3-month programme we compare your occupancy, then vs now, together.
The ads catch everyone searching today. The outreach goes after business users — the customers who can produce longer, more valuable occupancy.
Business users can be especially valuable: many treat storage as ongoing operational infrastructure, stay longer than domestic movers and often take multiple units. More of them means steadier occupancy and less re-letting.
Customer tenure patterns: SSA UK Annual Industry Report| Trades & installers | Tools, materials and van overflow — builders, electricians, plumbers, kitchen and bathroom fitters, landscapers |
| Online sellers | Stock for Amazon, eBay and independent retail — growing out of the garage |
| Event & leisure companies | Kit and equipment between jobs, seasonal stock |
| Property & facilities | Developers, landlords and FM companies staging materials between projects |
| New businesses | Companies registered in your area this month — space needs, no premises yet |
| Estate & letting agents | Every completion and tenancy change creates a storage need |
| Removal companies | Storage between moves — a customer they can't serve themselves |
| Probate & conveyancing solicitors | House contents that need somewhere to go, often for months |
| House clearance & property managers | Regular, repeat referrers once the relationship exists |
Every month you see exactly what ran and what came back — outreach, ads and listing in one report. The proof is the movement in enquiries, re-let time, occupied space and monthly rental revenue — and where you share your yard data, we track those too.
Not the way we do it. One short, polite, personal email a month — written for their trade, in your facility's name, with a working unsubscribe that's honoured immediately. The businesses that don't need storage ignore it; the ones about to need it remember you — and anyone who opts out is suppressed permanently.
We create and track the demand — but conversion happens at your end. Your side of the deal: answer enquiries quickly, quote accurately, follow up, and tell us your move-ins, move-outs and occupancy each month so the reporting reflects reality. If nobody picks up the phone, no marketing system on earth fills a yard.
You do — directly to Google, on your own account. We recommend at least £300/month for a typical catchment. We never handle your ad budget and never mark it up, so every pound you put in buys clicks, not commission.
Because month one is setup — mapping your catchment, building the ads, rebuilding your listing — and we'd rather prove the system than pitch it. Your card goes on file when you start, nothing is charged until day 30, and if you cancel during the free month you pay nothing at all — and keep the Google listing work with our compliments.
We sit down together and compare your occupancy — then vs now. If it's working, it rolls on monthly and you can stop whenever you like. If it isn't, you walk away, no tie-ins, no exit fees.
No — and be wary of anyone who does. We control demand generation and we report it honestly; we do not control your pricing, your availability or how enquiries are handled. What we commit to: relevant businesses contacted on a controlled cycle, ads run and tuned on your account, your listing rebuilt, and plain-English reporting every month — with your occupancy reviewed together at the end of every programme.
Often yes — for two reasons. Full today doesn't mean full after your next three move-outs, and a steady flow of enquiries lets you run a genuine waitlist and put your rates up. Yards with a queue at the gate don't discount. Get the free report and see what your catchment looks like before deciding.
No tiers to decode, no add-ons, no surprises. Everything on this page is included.
3-MONTH PROGRAMME · MONTH ONE FREE
NO PAYMENT UNTIL DAY 30 · CANCEL IN YOUR FREE MONTH AND PAY NOTHING
THEN ROLLING MONTHLY — LEAVE ANYTIME
SAME DEAL, SAME FREE MONTH
UP TO THREE FACILITIES
Do the maths: two tenants at £120/month staying 24 months would generate £5,760 in gross rental revenue before costs — against £990 for the full 3-month programme. That is the scale of return this is playing for.
Get the free report above, or just get in touch — we'll work through your occupancy, catchment and search demand together, and give you the number in pounds. If it doesn't stack up for your site, we'll tell you that too.
We'll come back to you within one working day — usually much sooner.
Prefer to talk? One tap on the button above and it rings.
Founder-run. You deal directly with Richard — a data-led lead generation specialist who built the system, maps your catchment and writes your report personally. No account managers, no gatekeepers, no call centre.